Question 5: How did you attract/ address your audience?

Question 2: How does media product represent particular social groups?

Question 4: Who would be the audience for your media product and why?

Who would be the audience for your media product?

To determine a target audience for our media product 'Coercion' we looked at other films similar to ours and analysed over their demographics to understand their targeted age, gender and nationality which helped to gain an understanding to establish ours.

The data for IMDb shows the the average in different sectors within the target audience. The disappearance of Alice Creed being one of our primary inspirations, it was important to view it's target audience. The audience is heavily male dominated, with the majority aged between 30-44,this is most likely due to the graphic violence and the dark and gritty tone to the film. Furthermore, the greatest amount of users are non-US this is due highly likely to the overall popularity of the film, not running mainstream, and moreover being British based the low budget film which would be advertised and distributed mainly in the UK.

Our second film we were majorly influenced  by is The Lovely Bones, we used IMDb also to find out the target audience for the movie. Similar to Alice Creed the film is also male dominated, with the age of the target audience situated between the ages 18-29 however, with a higher ratings of the film being females. The film is mainstream and based on a novel, this supports the popularity with Non-US users in which it is 72647, though it is largely popular in the US as well.




Audience Profile
A view from our generated target audience would be a British male, aged 18 and 29. They would have an interest in gritty bleak thrillers such as The Disappearance of Alice Creed, however their interest would branch out to mainstream thrillers such as The Lovely Bones. Holding interest in adult themed films with the plot of kidnapping, torture and murder. He would also enjoy art-house, independent films which hold themes which may not be largely popular in larger cinemas. For example the classical composition at the beginning of our thriller holds these connotations which would mean that it would more likely be shown in cinemas such as Cinema City, however the common conventions of thrillers narrative being kidnapping which is incising for a wide range of viewers, adjusting the exhibition to cinemas such as Vue.  

Question 1: In what ways does your media product represent particular social groups?

Question 7: Looking back at your preliminary task, what do you feel you have learnt in progression from it to the full product?

Coercion Final cut

Question 6: What have you learnt about technologies from the process of constructing this product?

Technology has enabled us to enhance creative opportunity by giving a wide range of platforms and digital technologies whilst constructing the media project.

Question 3: What kind of media institution might distribute your media product and why?

Coercion (Rough Cut)

Shooting Schedule

Sound

For our thriller opening there is no dialogue, we would like to use a small variety of sounds to create tension and tone within our piece however, we would also like to use silence to create tension within the thriller.


we have decided for our thriller that we would find specific sounds to use which may not be produced well within shooting. For example we have considered using the sound of the a door opening and closing and the  crunching of footsteps on gavel.
For the beginning of the thriller opening we have considered using the sound 'Creepy door' found on the website Freesound. By using this sound directly edited into our footage it allows us to create more atmosphere before anything is shown on the screen.

Similarly to the film Alice Creed we have though about using an ambient sound effect to run throughout the opening of our thriller to build suspense. The sound 'Thriller Ambient' creates an eerie tone, though 'The Disappearance of Alice Creed's' tone is higher pitched and tempo the effect of having an on going sound which creates suspense with the intrusion of diegetic sound creates a sense of realism though sound within it is non-diegetic which I think is very effective.

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Another idea which I have experimented with is using two sounds, one playing at the same time as another, layering. Using the ambient thriller noise above and the use of a classical piece over, creates a sinister effect. I have explored pieces by both Chopin and Beethoven which fit perfectly together with the other sound as different options.

Fonts

Fonts are crucial within film openings, they immediately set the tone and/or give further insight to characters and genre of the film.

 For our thriller we have considered using the font 'Break It'. We sampled the name of our production company to analyse the look of this. This font or ones similar are commonly used in British thriller films for example, The disappearance of 'Alice Creed' and 'Essex Boys'. The bold font could be used as it is confrontational forcing the viewer to read the text. Furthermore, the 'Break it' font suggests violence and anger with the font having a fractured appearance making it suitable for the subgenre it is usually used for.

In addition we have further considered using the font 'Tox Typewriter' for our credits and possibly our title. The font has a type-writer line serif font is also used in the film 'Lock, Stock and Two Smoking Barrels', the style of writing has a simplistic with a grungy effect with the displaced letters within the title. It connotes the tone of disorientation and could suggest themes of disorder which is one of the main aspects which makes a thriller.

Furthermore, In the opening title sequence of the thriller film Se7en Script font is used, it is used to connote a character within the film before the introduction of the actor. The typeface is inconstant and jolts unsteadily conveying a nerve-racking sense of anxiety to the audience. The choice of a contrasting brightness of font brings the viewers eyes to the text however it not being centred also brings the viewer eyes to the background making the opening title sequence chaotic, foreshadowing the character of the cereal killers mind.

Story Board

The introduction of characters following through to the stalking shots.

                          The final shots building up suspension with the use of dip to black to enhance this.

Locations

First Location:

The first set of locations are where the protagonist and the victim live. We decided to use the location of these houses as they connote the demographic of the characters (showing large houses in a middle class area). The placement of the houses give an advantage for filming our thriller opening as the placement of the two hoses we anted to use look onto one another, this was a benefit as it allowed us to use perspective when filming our thriller opening. Furthermore, permission was easy to overcome when using the location which benefitted our group majorly. The main disadvantage we faced was the possibility of cars being parked within the space we wanted to shoot, we had no way to overcome this problem when/ if faced however to work around the obstacles.

Second Location:

The initial purpose for using this shop specifically allowed us to use a street view from a public bench where we panned for our protagonist (stalker) to sit. Giving a perfect location to shoot looking in with the shelves obstructing the view in slightly which gives the character of the victim a more enclosed/ safe place intentionally before becoming more venerable when leaving this location. In addition the space around the shop abled us to use a variety of shots. One problem that we had to be aware of before deciding to shoot in this location was that members of the public would be entering the shop and may not want to be filmed and could disturb our shooting. Our initial idea to shoot on a Sunday when the shop and the city centre surrounding wasn't as busy to reduce this obstacle as much as possible.

   

Third Location 

Our third location is a minor location as it's purpose is a transition location between the more significant ones before and after. For our shots within this location its purpose it to show one character following the other through what could be seen as claustrophobic enclosed spaces to create the feeling of anxiety for the character. A benefit with using this location is the possible effects that can be created with the lack of public or bust streets. If the location is quiet it create an uncanny tone in contrast however if the location where we decide to shoot is busy it creates a sense of hope for the victim with people in the way though both outcomes resulting in a kidnapping.
The idea of using enclosed streets is a common theme which is shown within thriller films for example 'The Third Man'. Though in film noir films the spaces are a lot smaller to exaggerate the sense of confusion and distress. The wider however, still enclosed streets we want to use will allow us to create suspension, as the enclosed space gradually gets smaller building to the kidnapping scene within the underpass.

Fourth Location:

Our Final location is the capturing scene, though still similar we were initially going to film this scene in Anglia square underpass which is narrower and longer which would make would've given more of an enclosed sense. We however decided to use this location instead, it was more accessible for us to shoot in and didn't have the risk of interfering with the homeless, filming in an area where they slept. This location also had good lighting creating shadows and subtle street lighting at night, it allowed us to choose to experiment with ambient and natural lighting. The underpass also being on the edge of the city also meant that it wouldn't be as busy with public passing through whereas our third option would've been.

Similarly to underpass in the thriller series 'A Touch of Frost' the urban underpass creates a sense of claustrophobia. The image bellow from the series creates a dirty, neglect space where crime would be expected to partake in this hidden location. in 'A Touch of Frost' the attacking scene is also shown within an underpass, similarly our thriller idea where we want our kidnapping scene to happen within this location. 

Treatment

We begin with the sound of a door clicking shut, before transitioning from black to a close up shot of the antagonist’s feet walking onto his gravel driveway. The weight of his footsteps is emphasised by the diegetic sound of the crunching gravel and its grey colour palette constructs gloomy connotations. This close up conceals details of the character, making him enigmatic so creating a sense of anticipation. We cut to an extreme long shot, establishing the location of a residential street, which reveals the house opposite. A shot through an upstairs window, creating a sense of intrusion, presents the protagonist in her bedroom. Within her bedroom, we cut to a close up of her face which conveys innocence as she calmly gets ready to go out. A close up of her table as she picks up her keys presents props which convey aspects of her character; schoolbooks convey that she is young and possibly vulnerable, plus photographs of family and friends signify that she is kind and innocent. A jump cut returns us to the antagonist, a close up of his watch and the diegetic sound of ticking presenting him as impatient and creating a sense of threat as it suggests that time may be limited for our protagonist. 

Influenced by ‘The Disappearance of Alice Creed’, we aim to create an increasing sense of threat in the opening of our thriller film which is also about a kidnapping. We will use a similarly bleak colour scheme, containing greys, to create connotations of misery and we will also use close ups to create a sense of intensity. Also drawing influence from 'Se7en', our film will have an urban setting, suggestive of themes of immorality and violence, as is conventional of the thriller genre. Another influence from this film is that we will use close ups of props in the home of the protagonist to help establish her character (as was done for the character of Detective Somerset in 'Se7en').

Location ideas

Character & Props

Below is our brief plan for our characters including the agenda for their character, the props & costume and personality.

Mark is our antagonist male character aged 50. A more in depth description of his character is that he's an obsessive controlling character who lacks empathy for the people who surround him. Moreover, he's a narcissistic short tempered man having a short temper with psychopathic tenancies. The props we will provide the character with will establish this description: a wallet full of past victims showing young girls, dating back years, a watch to connote his need for constant time keeping, presenting his punctuality and finally leather clothes helping establish his neat and clean lifestyle. 

Within planning the characters in our group we went through changes in decision making. For the character of Lila the previous name we chose was Mia however, through decisive thought between the group we decided to change this to suit the character more accurately and give less of a similarity of name between the two characters leading the two people types astray from each other representing the deference between the characters. We decided to age the character as seventeen as it allows us as directors and students to relate to the character and present her in an accurate way. Lila is a quiet and reserved teenage girl, responsible and with a personality where she would never put herself in dangerous and vulnerable circumstances. We want to show her in her natural environment surrounded by her belongings so the audience can associate her character with her belongings (props).

What do directors seek to establish in the opening of thrilles?

In the opening of thrillers directors use different aspects such as character, location, genre and tone/mood to establish the film. Different directors usually focus on one aspect overall in the opening of a film based on its overall style.

Character

David Fincher, the director of Se7en introduces
character effectively within the opening
scenes to allow audience have a better understanding of the character.

For example in the shot Detective Summerset's essential belongings are perfectly placed out. This shows the characters structure and organisation which implies he's a careful man.The first object shown is a cut out of wall paper which holds sentimental value, though the scene which shows the background story to this is a deleted from the full movie of se7en. The rose like print shown portrays the characters more emotional and sensitive side which contrasts to the other objects which convey a more serious side to Summerset. The gold homicide badge which lays next to the wall paper piece outlines his profession and implies his skill and intelligence. The pen and glasses also portrays the intelligence and furthermore shows the characters intel to detail and precision, showing how he looks into the deeper and more hidden things and ensures to recollect them. Moreover, the pen knife presents his character to have a darker side, in which he is aware of the dangers which surrounds him and feels the need to protect himself.

For example this shot is symbolic as it conveys detective Summerset's loneliness, the inequality within the composition forebodes this. The two lampshades with conveying two different peoples taste, however the second person to the bed missing. The single character within the shot.












Location
using the opening of a film to establish location can be effective as it gives the audience insight to where the film is set and  can create the tone. 'Essex Boys'
especially uses location in a way in which it bases the harsh reality of the location, opening with the shot below entering Essex. The colour palette conveys the bleak county the characters are entering into and foreshadows the darkness of the upcoming events. The grey off tone colour forms the sense of positivity being drained from this setting. Before even establishing what the films main plot is the audience can already understand the gritty tone of the film from the location only. 

Furthermore the location bellow doesn't adjust the audiences anyway differently from the previous image, only justifying the bleak tone which is established within the location. This image focuses more on the scenery rather than the character with the on-screen vanishing point also forcing the audience to concentrate on the scenery. Highlighting the deserted expanse of setting dulled with a saturated colour palette creating a location filled with hopelessness.

                                                                                                  

                                                                                                                                Genre

The director of The Third Man, Carol Reed uses generic conventions of film noir to establish the movies genre. The costume of the protagonist clearly defines the anti-hero character presenting them with the classic trench coat and fedora hat which is also shown in other noirs such as Double Indemnity and Out of the Past. Furthermore Reed establishes the genre through location, presenting the inner city night setting set in a European location. This establishes the key theme of post war society where the city is divided, where the British, Americans and Russians are in charge. This  contrasts with the characters and the underworld that is below the city full with paranoia and secrecy. 

The mise en scene used in Reeds The Third

Man also constitutes the genre of film noir. Using Chiaroscuro lighting standing as a metaphor for the characters darker/ hidden   side. In addition the winding stairs creating a  disorientating feeling of entrapment metaphorically showing weakness in the sense of mental and literal struggle within the character which is a common aspect within the anti- hero character in film noir.