Question 4: Who would be the audience for your media product and why?

Who would be the audience for your media product?

To determine a target audience for our media product 'Coercion' we looked at other films similar to ours and analysed over their demographics to understand their targeted age, gender and nationality which helped to gain an understanding to establish ours.

The data for IMDb shows the the average in different sectors within the target audience. The disappearance of Alice Creed being one of our primary inspirations, it was important to view it's target audience. The audience is heavily male dominated, with the majority aged between 30-44,this is most likely due to the graphic violence and the dark and gritty tone to the film. Furthermore, the greatest amount of users are non-US this is due highly likely to the overall popularity of the film, not running mainstream, and moreover being British based the low budget film which would be advertised and distributed mainly in the UK.

Our second film we were majorly influenced  by is The Lovely Bones, we used IMDb also to find out the target audience for the movie. Similar to Alice Creed the film is also male dominated, with the age of the target audience situated between the ages 18-29 however, with a higher ratings of the film being females. The film is mainstream and based on a novel, this supports the popularity with Non-US users in which it is 72647, though it is largely popular in the US as well.




Audience Profile
A view from our generated target audience would be a British male, aged 18 and 29. They would have an interest in gritty bleak thrillers such as The Disappearance of Alice Creed, however their interest would branch out to mainstream thrillers such as The Lovely Bones. Holding interest in adult themed films with the plot of kidnapping, torture and murder. He would also enjoy art-house, independent films which hold themes which may not be largely popular in larger cinemas. For example the classical composition at the beginning of our thriller holds these connotations which would mean that it would more likely be shown in cinemas such as Cinema City, however the common conventions of thrillers narrative being kidnapping which is incising for a wide range of viewers, adjusting the exhibition to cinemas such as Vue.